Explore the collection of articles, where I share expert insights into brand identity, strategy, and design.
Scroll down to explore the latest posts, or search by topic from the categories below ↓
Branding Insights
Partnering with a Branding Specialist: Your First Step Towards Success
Embarking on a branding journey is an exciting endeavor for any founder. It's a process that can shape your brand's identity and pave the way for its success. But before you dive in, it's crucial to lay the groundwork for a productive partnership with your branding specialist. In this post, we'll guide you through the essential steps to prepare for your consultation and make the most out of this transformative experience.
Personal Brand vs. Business Brand - Which One Is Best For You?
When launching a new business, you're well aware of the importance of building a strong brand. However, the decision between a personal brand and a business brand may leave you pondering. In this article, we'll demystify these two branding approaches, laying out the advantages and disadvantages of each. Whether your business thrives with you as the face of the brand or your product takes the center stage, we're here to help you make the right choice. Let's dive into the intricacies of personal and business branding, ensuring your brand identity aligns perfectly with your vision.