Explore the collection of articles, where I share expert insights into brand identity, strategy, and design.
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Branding Insights
Behind the Branding Process: Step 1 - Brand Strategy Development
Today, we're uncovering the crucial first step in the branding process: Brand Strategy Development. This is where the magic begins, laying the groundwork for your brand's journey. From defining your brand's vision to understanding your audience and competition, we'll explore why brand strategy is the cornerstone of a successful brand.
Personal Brand vs. Business Brand - Which One Is Best For You?
When launching a new business, you're well aware of the importance of building a strong brand. However, the decision between a personal brand and a business brand may leave you pondering. In this article, we'll demystify these two branding approaches, laying out the advantages and disadvantages of each. Whether your business thrives with you as the face of the brand or your product takes the center stage, we're here to help you make the right choice. Let's dive into the intricacies of personal and business branding, ensuring your brand identity aligns perfectly with your vision.