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Branding Insights
![10 Bold Colour Palettes Perfect for Startups in 2024](https://images.squarespace-cdn.com/content/v1/5f03241b03c92610e1ce1f6a/1718628750816-36LK0LNPT5RIR7SL6140/10-bold-colour-palettes-for-startups.png)
10 Bold Colour Palettes Perfect for Startups in 2024
One of the most effective ways to stand out from the crowd is through a bold and impactful colour palette. As we move through 2024, attention-grabbing colours are trending, helping brands capture their audience's attention and convey their unique personality. Here are ten bold colour palettes that are perfect for startups looking to make a lasting impact!
![Why a Start-Up Business Needs a Brand Style Guide and How to Create One](https://images.squarespace-cdn.com/content/v1/5f03241b03c92610e1ce1f6a/1683552083122-NB2CYX8VS2AN1IL8HXR6/brand-style-guide.jpg)
Why a Start-Up Business Needs a Brand Style Guide and How to Create One
Creating a style guide for your startup business helps you maintain a professional and put-together look throughout your online presence. This is a vital part of building a brand image, as it helps your audience know and remember who you are and what you look like! Here’s what you should include on your brand style guide…