Good Habits Life Coaching
Services: Logo Design, Brand Submark, Colour Palette & Business Card Design
Project Brief: Good Habits, a life coaching business that embodies its core values of growth, progress, and transformation. The aim was to create a cohesive visual identity that communicates the idea that personal development involves both ups and downs, while positioning Good Habits as a supportive guide through the journey of self-improvement.
Solution: I developed a mini brand kit for Good Habits, including a minimalistic logo with staggered 'O's to reflect the non-linear nature of progress. This cohesive visual identity ensures that the brand is recognisable and impactful across various platforms, effectively conveying its message of growth and support.
* As I'm all about transparency, I wanted to note that the following project was created as a conceptual portfolio project rather than for an actual client. Conceptual projects serve the purpose of aligning my portfolio with projects I feel most passionate about, showcasing my design skills, and displaying the kind of brands I'd like to see more of in the world.
Logo Concept
A clean, minimalistic typography logo was created for Good Habits to embody the values of growth, progress, and transformation. The design features staggered 'O's, representing the relatable dips in progress and illustrating that improvement isn’t always a linear path. This visual element underscores the idea that progress involves ups and downs, and Good Habits is here to support clients through every step of their journey. The logo’s simplicity and impact ensure it is easily recognisable and versatile across various platforms.
Brand Submark
A simplified version of the logo was designed as a submark, providing a compact yet recognisable alternative for use in smaller spaces such as social media icons, merchandise, or stamps. This ensures brand consistency across all touchpoints, regardless of scale.
Colour Palette
The colour palette was chosen to convey calmness and motivation. A combination of soothing blues and greens symbolises trust and growth, with a bold accent of coral to add energy and optimism. These colours reflect the balance between mindfulness and the active pursuit of personal development.
Business Card Design
The business card design reflects the clean and approachable tone of the brand. It incorporates the logo and colour palette, with a minimalist layout to keep the information clear and easy to read. The result is a professional, polished card that aligns with the brand’s identity and is memorable for potential clients.
