The Moon And Star Restaurant
Services: Brand Identity, Print Design
Project Brief: The Moon and Star is a conceptual* restaurant renowned for its seasonally changing a la carte menu, offering organic vegan dishes inspired by their home-grown vegetable harvest.
Solution: The branding for Moon and Star was developed to reflect the restaurant's commitment to sustainable food practices while maintaining a high-end aesthetic. The focus was on creating an elegant and modern brand identity with complementary stationery design.
* As I'm all about transparency, I wanted to note that the following project was created as a conceptual portfolio project rather than for an actual client. Conceptual projects serve the purpose of aligning my portfolio with projects I feel most passionate about, showcasing my design skills, and displaying the kind of brands I'd like to see more of in the world.
Logo Concept
Multiple logo variations were designed to provide flexibility across various touchpoints such as menus, social media, and signage. The primary logo features sophisticated typography paired with a moon and star illustration. A distinct brand submark was also developed, showcasing a larger star encasing the moon and star elements, embodying sophistication and versatility.
Colour Palette
Departing from the conventional green hues associated with organic and vegan brands, Moon and Star's identity embraces a purple-based colour theme. This choice enhances the restaurant's fine dining and a la carte positioning, evoking a cosy and refined evening atmosphere.
Brand Pattern
The submark icon was transformed into a distinctive brand pattern, seamlessly incorporated into the menu and stationery designs to reinforce brand recognition and provide a cohesive visual identity.
Print Design
To showcase the brand identity in real-world applications, a range of mockups were created, including: menu designs, branded napkins and gift cards. These elements collectively present a refined and immersive dining experience that aligns with Moon and Star's sustainable and sophisticated ethos.
