Plantagonia: Botanical Skincare Brand
Services: Brand Identity, Print & Packaging Design, Website Design
Project Brief: Plantagonia approached me in the early stages of launching their botanical skincare brand, inspired by nature and powered by flowers, herbs, seeds, nuts, roots, and resins. Their mission is to provide skincare that is good for you, good for your soul, and good for the earth. They required a cohesive brand identity, packaging design, and website that would reflect the clean and pure essence of their products.
Solution: I developed a minimalist brand identity that conveys a modern and high-end feel, aligning with the quality of their products. This identity extended across label designs, packaging mockups, and a fully functional Squarespace website to facilitate product listings and online orders.
Logo Concept
A simple wordmark was chosen to maintain a clean and uncomplicated aesthetic, mirroring the purity and simplicity of the skincare ingredients. A black and white colour scheme was used to reinforce a sophisticated and high-end feel.
Colour Palette
A neutral colour palette was selected, incorporating green and beige/brown tones that evoke the natural elements of plants and nature.
Illustrations
A curated set of line-drawn illustrations was incorporated to represent key ingredients such as flowers, seeds, and herbs. These illustrations align seamlessly with the overall brand aesthetic.
Label Design
The minimalist theme was carried through to the label designs, with the inclusion of subtle illustrations to highlight the plant-powered nature of the products.
Website Design
The Squarespace website serves as the digital home for Plantagonia, bringing the brand to life and enabling the successful launch of their product line. The website features an intuitive layout, product listings, and a clean design that resonates with the brand's values of purity and sustainability.
Final Result
Through a cohesive design approach, Plantagonia now has a strong brand presence that reflects their mission and appeals to their target audience.
