Waste-free weddings
Hire & Admire Blooms
Project Brief: Hire & Admire Blooms specialises in providing a sustainable approach to traditional wedding floristry, offering high-quality silk wedding flowers that can be rented and returned after the wedding, providing an eco-friendly and cost-effective alternative to fresh flowers. They sought a fresh brand identity to establish themselves as market leaders in the sustainable wedding floristry industry. Targeting engaged women aged 24-34, they wanted their branding to reflect elegance, femininity, luxury, and high quality.
Solution: I developed a comprehensive brand identity that captures the essence of Hire & Admire Blooms' offerings. The design emphasises sophistication and sustainability, aligning with their mission to provide beautiful, eco-friendly wedding florals.
Process of turning custom hand-drawn floral illustrations into an elegant brand pattern.
Brand illustrations used as Instagram Highlight icons.
Process of building out a comprehensive Brand Guidelines document for Hire & Admire Blooms.
Packaging sticker designs featuring the brand logo and icons
Business Card Design featuring Logo and Brand Pattern
Packaging Tape Design featuring Primary logo and Floral Illustration
Box packaging design featuring packaging stickers and logo stamps
“We decided to work with Joanna after seeing her portfolio of work and we were quite impressed in the high standard before we even got on board. Joanna set out a timeline with all the documents and clear guidelines to what she would provide and this very much put us at ease as to what to expect. The overall branding package exceeded what we had expected as it had brand guidelines, tone of voice and a lot of other very helpful information which we still use. We are very happy with the final work that has been produced and would highly recommend Joanna for anyone looking to revamp or create new branding for their business - you will not be disappointed!”
- John McGarry, Hire & Admire Blooms