Zero Zero Co.

Project Brief: Zero Zero Co. is a conceptual brand* dedicated to providing zero waste solutions for everyday living. The aim is to establish a strong, cohesive brand identity that resonates with eco-conscious consumers and positions Zero Zero Co. as a leader in the zero waste movement.

Solution: I created a cohesive brand identity for Zero Zero Co. by designing a minimalist logo, eco-friendly colour palette, and appropriate typography. I developed compelling messaging that highlights the brand's zero waste mission and values. This was complemented by consistent branding across all the marketing assets, such as social media, print materials and packaging design.

*I wanted to note that the following project was created as a conceptual portfolio project rather than for an actual paying client. Conceptual projects serve the purpose of aligning my portfolio with projects I feel most passionate about, showcasing my design skills, and displaying the kind of brands I'd like to see more of in the world.